What Is Conditioning Learning Theory With Respect To Consumer Behavior?
Discuss in detail the conditioning learning theory beside respect to consumer behavior?
Answer:
According to this theory learning comes from the repetition of a situation. Generally we will say that when a character repeat an activity again and again he get to know from that activity profusely of experiences.
For example, when a person comes to know that when he is a short of sleep or insomnia then it can cause the depression. The above situation is base on repetition of the situation. We have the following three elements related to conditioning learning theory.
1: Repetition:
The marketer other tries to repeat the message again and again through television, radio, newspaper, magazines, journal etc. So that it may inculcate in the minds of the consumer and they motivate for the purchase of company's product.
2: Generalization stimulus:
It means that learning is not with the sole purpose dependent on the repetition of the situation but also on the ability to think of the product. Therefore the marketers convey his message in an unforced and understandable way and also display his products which may activate the consumers and consequently they may take the action to buy the products.
3: Discrimination stimulus:
Discrimination stimulus means that the product should be displayed and the message should be conveyed within a different way than that of the other companies. So that the consumer may easily understand the one's company's products.
The Conditioning Theory of study states that the mind is conditioned to react in a certain route to a certain situation or a certain stimulant. It means that when a in no doubt type of situation is created, or in the presence of a specific stimulant, our mind will make us react within a way that we have gotten used to it. This theory is contained by fact the force of habit. It plays its role in consumer practice too. We have gotten used to responding to certain products or certain selling technique or promotional techniques in specific ways. I will give you an example.
Say, You walk to K-Mart and the blue light turns on. Now what do you think people will do? Most of the cost conscious customers will cause a bee line to that table where the blue light is turned on because they associate the blue lantern with a good sale. And, research have already proved that people are more likely to buy the sale product on the table underneath the blue light even if the product is not a good value.
Classical conditioning also works near advertising. For example, many ad of beer characteristic attractive young women wearing revealing bikinis. The young women ( who act as the unconditioned Stimulus) inherently bring out a favorable, mildly aroused feeling (which is the unconditioned Response) in the target audience which are of course mostly men. The beer simply get associated with this effect.
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Answer:
According to this theory learning comes from the repetition of a situation. Generally we will say that when a character repeat an activity again and again he get to know from that activity profusely of experiences.
For example, when a person comes to know that when he is a short of sleep or insomnia then it can cause the depression. The above situation is base on repetition of the situation. We have the following three elements related to conditioning learning theory.
1: Repetition:
The marketer other tries to repeat the message again and again through television, radio, newspaper, magazines, journal etc. So that it may inculcate in the minds of the consumer and they motivate for the purchase of company's product.
2: Generalization stimulus:
It means that learning is not with the sole purpose dependent on the repetition of the situation but also on the ability to think of the product. Therefore the marketers convey his message in an unforced and understandable way and also display his products which may activate the consumers and consequently they may take the action to buy the products.
3: Discrimination stimulus:
Discrimination stimulus means that the product should be displayed and the message should be conveyed within a different way than that of the other companies. So that the consumer may easily understand the one's company's products.
The Conditioning Theory of study states that the mind is conditioned to react in a certain route to a certain situation or a certain stimulant. It means that when a in no doubt type of situation is created, or in the presence of a specific stimulant, our mind will make us react within a way that we have gotten used to it. This theory is contained by fact the force of habit. It plays its role in consumer practice too. We have gotten used to responding to certain products or certain selling technique or promotional techniques in specific ways. I will give you an example.
Say, You walk to K-Mart and the blue light turns on. Now what do you think people will do? Most of the cost conscious customers will cause a bee line to that table where the blue light is turned on because they associate the blue lantern with a good sale. And, research have already proved that people are more likely to buy the sale product on the table underneath the blue light even if the product is not a good value.
Classical conditioning also works near advertising. For example, many ad of beer characteristic attractive young women wearing revealing bikinis. The young women ( who act as the unconditioned Stimulus) inherently bring out a favorable, mildly aroused feeling (which is the unconditioned Response) in the target audience which are of course mostly men. The beer simply get associated with this effect.
Resolved Questions:
What Are Advantages And Disadvantages Of Cross Culture In The Workplace...
Conflict of interest The diversity at workplace is increasing very rapidly. In fact because of the boom of multinational companies and extension of businesses across the national boundaries, it have become a very common practice to see cross culture diversity at workplace....
I Have A Checking Account At This Bank And Can't Get On Line To My...
Contact your bank if you have any questions just about getting online with your account. You can call the customer service number that should be on your statements.
I Have A Quarter That Is From 1962,what Is Its Value?
Around 3.25. It has a higher silver content then modern coins. $0.25